I’m annoyingly picky about my makeup in general, but said pickiness reaches new heights when it comes to foundation. In fact, I can name on one hand the number of foundations I’ve regularly worn since I first starting wearing the stuff in high school. However, even though I’ve found some great formulas in recent years, and even though I was feeling pretty satisfied with the foundation I’d been wearing pre-Kosas, the launch of Revealer immediately put all of my old standbys to shame.
From my very first application and wear, I fell in love with the look and feel of Revealer. It’s a medium coverage foundation, but the liquid consistency almost feels more like a serum, so it blends into your skin like a dream for an extremely natural, second-skin like finish. Just like its name suggests, it’s chock-full of nontoxic, skin-improving ingredients (more on those shortly), and in addition to providing weightless, buildable coverage, it instantly infuses your complexion with a dose of luminosity and glow (without looking too shiny). Last but not least, the strategic recipe of ingredients helps hydrate and plump the skin, so any pores and/or bumpy texture instantly look less noticeable. I liken it to a bottled Instagram filter.
Even though I became completely besotted with the Kosas Revealer Foundation (which isn’t surprising since I’ve never met a Kosas product I haven’t liked), what really stood out to me was the number of compliments I started getting on my skin (not my makeup, but my skin) once I started wearing it super-regularly. And, after getting flagged down and questioned by about five different beauty editors and influencers at a celebrity brand launch event in June, I started to keep track. As predicted, tons of similar “OMG, your SKIN!” compliments and questions ensued in the following months—spanning from our co-founder and CCO, Hillary Kerr, to random cashiers at the grocery store, to a *super* well-known content creator I met during a press trip. (Who, quite literally, made me spill my exact product routine to her.) What’s funny is no one believes me when I tell them the key to my smooth, dewy skin is one sole makeup product, and not an expensive 10-step skincare routine. Sure, my skin has been relatively clear as of late, but I would never say my skin is fantastic or compliment-worthy on its own, and aside from regularly incorporating Kosas’s foundation (which is designed to improve your makeup-free skin as you wear it), nothing else in my routine has changed.
So, because my response all 47 times I’ve been complimented has simply been “It’s the new Kosas foundation!” I decided it was high-time to compose a dedicated ode to it. From the fantastic ingredient profile to celebrity makeup artist-approved application tips, keep scrolling for everything you need to know about my favorite foundation of all time.