I’ve got a lot to say about Uoma Beauty and its founder, Sharon Chuter. First of all, I love that the brand is highly inclusive and the shade range for products like the Say What!? Foundation is so wide. That along with its gorgeous lip colors are a few of my favorite items from the brand.
Additionally, Chuter and Pull Up for Change have relaunched their incredible Make It Black campaign in honor of Black History Month. This breakthrough campaign sees beauty brands like E.l.f. Cosmetics, MAC, Mented, Morphe, Flower Beauty, Ulta, IPSY, and BoxyCharm wrapping their products in limited-edition black packaging. These limited-edition products will be available throughout February and will be sold on Ulta and through IPSY’s and BoxyCharm’s subscription boxes. The goal of this campaign is to shift the perception around what it means to be Black, raise money for the Pull Up for Change Impact Fund, and provide capital to emerging Black entrepreneurs.